Blood, Sweat and T-Shirts Show What Is Revealed On the Wrong Side of a Cheap Garment


The clothing business pollutes more globally than air and shipping combined. Clothes are cheaper than ever at the store – more are also bought all the time. Fast fashion is fast and disposable, and costs almost nothing. But what kind of trace of our consumption remains in nature and people?

Blood, sweat and Women’s T-shirts is a series in which four young Finnish passionate influencers travel to Myanmar to find out about the clothing industry and the birth of fast fashion. During the trip, Maiju , Sandra , Joona and Veikko work with local workers in cotton fields and in leather and clothing factories, where it is whitewashed for them what is hidden in the deep blood of the clothing industry. The program is hosted by and the group is led in an adventure by e.g. Yle speech Mahadura & Ozberk program known supplier of Susani Mahadura .

In the midst of the work, some influencers and tubers Maiju, Sandra and Joona wonder what their role is in clothing marketing and what kind of message they want to convey to their followers? What does Veikko, as a fashion designer of the future, think of what he sees? In the series, we also study the control of clothing production and the consumer’s access to information about materials and manufacturing conditions. What does the “Made in…” tag say, what kind of salary is paid to employees? And how transparent is production? What is revealed on the wrong side of cheap clothing? Who will pay the real price of the garment in the end?

The main characters

Maiju Voutilainen

23-year-old Maiju from Helsinki is one of Finland’s most popular tubettas. Maiju’s work is social media, on her own channel she reaches tens of thousands of her followers every week.

Maiju’s relationship to consumption and fast fashion is critical. Continuous shopping, free PR clothing and discount sales changed a few years ago to more responsible consumption. There is only what is left in the wardrobe, there are about 40 pieces of clothes left.

Maiju thinks a lot about her consumption. She is a vegetarian, buys her clothes at flea markets and is considering buying plane tickets for a long time.

Of the series’ descriptions, Maiju was particularly reminded of working at a leather processing plant.

“Leather is so easy to think of only as a material, and to push its origin and all the steps through it out of my mind. Here I finally got to face it eye to eye – almost literally, with Vetel’s blade on the face of a dead cow.”

The success of Finnish designers in international design competitions has been much undermined in recent years. However, real, large-scale economic successes are lacking. No Finnish fashion brand has grown globally known in the same way as many Swedish and Danish brands. Is success in fashion, after all, the fact that one can and is given the freedom to design products that are uncompromising in their values? How can success in the fashion world be valued and measured?

The Fashion Finland Conscience radio series is edited by Pirjo Suhonen, a multi-professional in the fashion industry . In each episode, one Finnish fashion creator meets and discusses fashion, values ​​and future consumption.

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