Tobacco Products - Advertisement Gallery
Will Israel ban tobacco advertisements? - Israel National News
The ads in this theme reveal modern menthol marketing techniques which target young women. As with most tobacco campaigns targeting women, many of these ads use words like slim, mild, and light in order to attract a female audience. Earlier ads within this theme from the 1980s and 90s prominently feature smiling and carefree young women, whereas more recent ads from Kool and Salem in 1999 and the 2000s portray a sexier, more seductive young woman. Across the board, however, the women in these menthol ads are shown to be confident, satisfied, and attractive. Phrases like smooth and delicate (Newport Stripes) or one beautiful menthol (Salem Slim Lights) work to appeal to women preoccupied by their femininity, while slim n sassy (Misty) and for more of a woman, more of a Salem (Salem Premium Length) embrace women s empowerment and liberation. As of 2007, studies found that 32% of female smokers smoked menthol cigarettes compared to 22% of male smokers who smoke menthols (1).
Tobacco advertisement - Revolvy
He encouraged banning tobacco and cigarette advertisements to be banned, and asked why the haredi media are the largest advertisers of cigarettes despite the dangers involved.