According to the article What is McDonaldization.
The McDonaldization of Society, Pine Forge Press, 1993.
In other words, the McDonald's customer is not only chomping a burger, but gaining identity as a McDonald's consumer, participating in the communal experience of family fun or social belonging promised by the McDonald's ads and promotions.
The McDonaldization of Society.
This essay will analyze Huckleberry Finn and its relation to society today; the main issues that are addressed include: Huckleberry’s growth as a moral and upstanding person, race relations between African-Americans and Caucasian-Americans including Huck’s relation to Jim and the issue of slavery, the role of society and an analysis of...
The McDonaldization of Society | SAGE Publications Inc
While there is some validity in this criticism, it overlooks the extent to which McDonaldization constitutes a standardization and homogenization of production and consumption that is often highly dehumanizing and degrading to workers and consumers.
McDonaldization Theory of George Ritzer - Duration: 2:42
Some of Ritzer's critics focus too exclusively on the domain of consumption, which often leads them to defend McDonaldization on the grounds that Ritzer overlooks the variety and diversity of consumer practices and the varied meanings and effects McDonaldization can have on different types of consumers (see Parker 1998 and Miles 1998).
Free mcdonaldization of society Essays and Papers
McDonaldization is a many-sided phenomenon and the more perspectives that one can bring to its analysis and critique, the better grasp of the phenomenon one will have and the better one will be able to develop alternative readings and generate oppositional practices.