Society online: The internet in context Thousand ..
765 The Internet and Social Interaction: A Meta ..
The purpose of re-educative strategies is to create an awareness of a problem, and to teach people skills and knowledge required in order to create the needed changes. The Internet is now a preferred venue of alternative news sources, many of which act as a balance to the offerings of the mainstream media. In certain instances, mail lists and computer conferences maintained by change agencies provide a wealth of information about particular issues and problematic situations. Websites are occasionally enhanced with geographic information systems (GIS) that help people get information about their local environment, such as the location of nearby toxic waste dumps. Social issues are also being addressed online in a more formal distance-education mode, in which educators link students with online resources, or help them share local data with classes in other countries. Online research, often conducted by means of searches through scientific databases, promotes learning about solutions to problems as well. Finally, in order to use the technology, it helps to be taught by those who know. There are many non-profit organizations teaching others how to make the best use of the Internet, through hands-on training, or by providing advice via online documents.
Social Change Activism and the Internet: - Web
Much social change advocacy follows a persuasive strategy, and this is mirrored in the online world. A good many of the non-profit organizations with websites seek to promote their cause by means of web pages designed to be persuasive. Often, single issue websites will contain hundreds of supportive articles and reports that argue their position on the matter at hand. Pictures, or video clips, are frequently chosen for online presentation on the basis of their emotional appeal. Most of these kinds of websites do not allow for public interaction, eliminating any immediate potential for the audience to publicly respond to the host's assertions.