The Importance of Corporate Communication - The …
Stakeholder (corporate) - Wikipedia
Your business can see dramatic growth in your customer base, the loyalty of your customers, and in your profits. Make a commitment to customer service, and reap the benefits.
Ethics concern an individual's moral judgements about right and wrong
When there is a conflict between our own or between our values and those of others affected by the decision, we should then choose the alternative which honors the most important long term values for the most stakeholders (people, animals, the environment), giving reasonable priority to the stakeholders to whom we owe duties of obligation or loyalty.