Subliminal Messages: Do They Really Work? - Nick Kolenda
A test carried out on psychological studies show that a subliminal message has the potential to influence you regardless of your waking state because of its ability to go through the conscious mind and they do indeed work while you’re sleeping.
What are Subliminal Messages? Explaination & Evidence

How do Subliminal Messages work
But just because you can’t consciously hear the doesn’t mean it doesn’t exist. What happens is that the message is picked up by your subconscious mind, in much the same way as you can hear your name being mentioned across a crowded room, even though there’s way too much noise in the room for you to consciously hear your name being spoken.
Subliminal messages in video – Do they really work? - BBC …
Subliminal messages are usually messages or sometimes affirmations. They are normally either visual or auditory and are presented at levels that are below your normal perception. In other words, you don’t consciously hear the messages that are being played subliminally.

How Do Subliminal Messages Work
With subliminal technology, your subconscious mind gets bombarded with positive messages that can literally change the way you think. They bypass the conscious mind completely, below the threshold, so that this logical mind doesn’t get in the way. The more your subconscious mind is exposed to these new ideas, the easier it is for you to alter your behavior, and that gives you the chance to change your programming from the inside out.
Subliminal Messages: How Do They Work?
Subliminal messages are presented in the form of audio or visual stimuli – background sounds or flashing images – that you aren’t even aware of. They sneak into your subconscious mind and start working to change your attitudes, making it easy to break bad habits and develop new, positive ones, and giving you that extra push you need to take your life in a whole new direction.
Subliminal Messages in Advertising: How They Affect …
Professor Lavie believes the research may have implications for the use of subliminal marketing to convey messages, both for advertising and public service announcements such as safety campaigns.