These seemingly trifling parts of a campaign cost money.
Soft Money’s Squishy Political Influence - The New York Times
The decision and parties’ campaign committees
The congressional party campaign committees (the DSCC and the NRSC on the Senate side, and the DCCC and NRCC on the House side) focus primarily on raising money for candidate campaigns. Prohibited by law from accepting unlimited soft money contributions, they rely on regulated hard money contributions from members, individuals, and political action committees (PACs). The Citizens United decision did not alter federally regulated contribution limits. The decision, in other words, changed nothing in terms of how the party committees can raise and spend money. It may, however, indirectly change the role they play in candidate campaigns and congressional party politics.
with a ban on so-called “soft money” contributions to political ..
The future: corporations and special interests
Most of the money party committees raise is spent on televised campaign advertising. No one can predict how much money special interests will spend on advertising in the upcoming midterm elections, but the party committees anticipate a spike in competition. As a result, safe incumbents are likely to face increased pressure to raise money for the party and for at-risk-candidates. But these incumbents also may fear for their own safety. What if they are opposed by a corporation willing—and now able—to spend unlimited amounts to secure their defeat? If safe incumbents begin to doubt their own safety, the party committees will likely suffer financially. And the less they are able to help their own candidates, the less power they wield.
Federal Election Commission, 558 U.S
However analysts also agreed that Obama exaggerated the likelihood of foreign money flooding into candidate campaigns. The decision did not legalize unlimited political spending by foreign corporations, but it did leave open the question of how to treat U.S. subsidiaries of foreign-controlled corporations.
How Much Has Citizens United Changed the Political …
One of the problems with campaigns today is "soft money." Another problem I believe we should address is, candidates making promises to get elected and then not keeping those promises.
Money's power in politics: Give everyone a share - CNN
The remaining contributions were from PAC and from the category, “Other.” I was surprised to learn that several of the top contributors were Microsoft Corp., Boeing, Dreamworks SKG, Puget Sound Energy, and the MoneyTree....