Philanthropy | Dr Pepper Snapple Group

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Dr Pepper Snapple Group | Case Study Analysis | …

29.01.2018 · Dr Pepper Snapple Group Inc

Dr Pepper Snapple Group Inc. and Keurig Green Mountain Inc. have entered into a definitive merger agreement to create Keurig Dr Pepper, a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point-of-sale in North America, according to a press release.

and 7Up – another successful Dr Pepper Snapple brand ..

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Pepper Snapple Group (DPS) Case Abstract

"Our view of the industry through the lens of consumer needs, versus traditional manufacturer-defined segments, unlocks the opportunity to combine hot and cold beverages and create a platform to increase exposure to high-growth formats," said Bob Gamgort, chief executive officer of Keurig. "The combination of Dr Pepper Snapple and Keurig will create a new scale beverage company which addresses today's consumer needs, with a powerful platform of consumer brands and an unparalleled distribution capability to reach virtually every consumer, everywhere. We are fortunate to have talented leadership teams within both companies, and I look forward to working together with the Dr Pepper Snapple team to make this combination a success for all of our stakeholders."

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