Battle of the brands: Pepsi vs Coke Advertisements - …

Therefor descriptive research methodologies will be used to help identify and collate information on the key problems or issues that are preventing Pepsi Cola from reaching their goal.
What if we do nothing?
Market and Research Problem
Research Methodologies
Justification and Considerations
Analysis
There were over 70 respondents to the survey that was hosted to determine the problems that Pepsi is facing with generation Y.

PepsiCo Company Profile - SWOT Analysis

PepsiCo Company Profile - SWOT Analysis: ..

Coke vs Pepsi: Market Share Analysis on Social | Brandwatch

Pepsi has tried profusely to combat this and even undertook a series of blind taste test, in which consumers were shown to prefer the taste of Pepsi over Coke.

Research Problem:
As shown through market share and profits, Generation Y, and consumers in general prefer Coca Cola over Pepsi.

but its Diet Coke brand outpaced Pepsi for second billing.

Pepsi has tried profusely to combat this and even undertook a series of blind taste test, in which consumers were shown to prefer the taste of Pepsi over Coke.
Marketing & Research Problem
Marketing Problem:
As shown through market share and profits, Generation Y, and consumers in general prefer Coca Cola over Pepsi.

Pepsi-Cola broke Coke's stronghold at Disney and Coke won over Pepsi to supply the 10,000-store chain of Burger King Corporations.

A+, Pepsi Company: History, Re-Launch, Selling …

This information, once analysed, should give Pepsi insights into how the target group views the brand and its beverages through meaningful qualitative insights as well as solid statistical data from quantitative surveys.

Cola War Case :: Coca Cola Coke Pepsi Soft Drink

This information, once analysed, should give Pepsi insights into how the target group views the brand and its beverages through meaningful qualitative insights as well as solid statistical data from quantitative surveys.

Issues faced in field work
Insufficient respondents to the survey was the largest issue along with others such as confusing questions, limited amount of questions and lack of comments fields.

Strategies for new product diffusion: Whom and how …

Pepsi has tried profusely to combat this and even undertook a series of blind taste test, in which consumers were shown to prefer the taste of Pepsi over Coke.
Quantative Research
Qualitative Research
Pepsi must understand what the attitudes towards its brand are and the cultural influences on purchases in its selected target group of generation Y.

It includes the internal environment analysis using strengths and



Based on Jim Harvey's speech structures
Strengths
- Strong brand recognition
- The Pepsi Generation
- Effective corporate social responsibility
- Proactive and progressive company
Opportunities
- Increase global presence
- Increase healthy beverage range
Weakness
- Weak market share
- Coca Cola dominates market
Threats
- Increased focus on health
- Strong competition with developed brands
- Inability to penetrate large markets such as McDonalds

This research study has a clear set of objectives in which each of the aims to answer the research problem
Analyses the current problems faced by the carbonated drink industry market affecting to the youth consumers
Comparing the contrast of fundamental reasons for brand switching between Pepsi and Coke
To review existing data to identify key factors attaining to customer loyalty among the youth consumers on the carbonated soft drink industry
To draw conclusions about and make tentative recommendations about the reason generation Y consumers by Coke over Pepsi

Data Collection Methods
The use of qualitative and quantitative methods of data collection will help gain an understanding of the topic for this piece of researching.