Media plays a vital role in producing these stereotypes.

In songs, women are stereotyped through sexuality. They are as helpless, vulnerable creatures that would receive anything from men, even something as grave as violence. On the other hand, men are mostly portrayed as masculine and violent. A few pop and R&B songs showcase men’s softer side as vulnerable, emotional beings.

Media Portrayals of Girls and Women: Introduction.

These are just a few of the many stereotypes that are portrayed by the media.

Racial and Racist Stereotypes in Media

[…] While the message becomes more direct this way, there are certain repercussions from the use of stereotypes in advertising. Such repercussions include the perpetuation of these stereotypes. Social media is […]


[…] women are not the only ones who suffer from gender stereotyping. Between music, movies, and TV the media has done a sufficient job in creating an image for its audiences of what the typical adult male is […]

Sample College Application Essay on Media Stereotypes

The most popular, non-stereotypical commercial is Dove campaign aimed at women at every age and with different kinds of figures. It emphasizes natural beauty instead of perfect shapes. The female viewers prefer to watch women, with whom they can identify, thus the campaign proved to be a great success.

The Media’s Stereotypical Portrayals of Race - Center …

In spite of significant presence of the stereotypes in commercials, advertising specialists more and more often use non-schematic ideas of the promotion of products and services. Women are presented as liberated, strong and independent of social expectations and men are shown while washing or cleaning.

Media Stereotypes Essay -- Media Stereotypes …

Male stereotypes are also various. The first model is “a real man”, athletic, successful, professional, seducer with a beautiful woman by his side. He also has a branded car and a smartphone. The other type is less popular and presents men devoted to their families who can save enough time for them. Men are very rarely presented during housecleaning. And if they are, it is rather a satirical image – e.g. in the Mr. Muscle commercial – or they appear as the experts and they advise women, for instance, how to do laundry properly. Advertising specialists also use the stereotype of male friendship, which can be called “buddy narratives”; men are presented as acting together, for instance by going to a football match or to the pub. They share the same interests and opinions, and they enjoy spending time together by doing something extremely interesting and adventurous (Pawlica, Widawska 2001).

How The Media Stereotypes Latinos - Latinos In The Media

Matthews, J. L., 2007 Hidden sexism: Facial prominence and its connections to gender and occupational status in popular print media. Sex Roles: A Journal of Research, 57, 515-525.

stereotypes – Race and Media Representation

There is a hope to change the current situation, though. According to Debra Pryor and Nancy Nelson Knupfer (1997), “If we become aware of the stereotypes and teach critical viewing skills to our children, perhaps we will become informed viewers instead of manipulated consumers”. Moreover, the commercials evolve along with the development of a society and are the answer to many social and political changes, such as emancipation of women, growing role of individualism, globalization and revaluation of patterns and social roles. More and more advertising specialists produce non-stereotypical commercials. However, the attempts to break down the stereotypes threaten to reject the message; they affect security and well-established knowledge about the world. Hence, a society has to achieve an adequate level of social readiness, so that messages breaking gender stereotypes could be effective.

Generalizations and stereotypes are a modern day ying and yang

The main aim of mass media is to be universal and suitable for everyone, in order to gather the largest possible audience. Thus television, responsible for providing the central social discourse, is supposed to be “a mirror of the society”. However, because of stereotypical way of explaining the reality, some groups are underrepresented or ignored, and therefore the society image
is incomplete. For instance, the way in which male and female roles are presented in commercials reflects the traditional notions of gender, where women are dominated by men (Pawlica, Widawska 2001). Although people are aware of the dangers posed by generalization, they tend to be conformists and would rather submit to the dominant patterns than oppose them and risk a negative reception of such behavior from the others.