first mover advantage - Investopedia
First-move advantage in chess - Wikipedia
When a company can choose whether to be a pioneer or a late mover, the expected life of the product category is important. When that period is likely to be short, the advantage goes to the pioneer, because the product’s life cycle probably will not extend much beyond the early period, when competition is weak and most of the profit is made. (An example is the market for Y2K solutions software in the late 1990s.) When switching from one brand to another would be expensive, the advantage also goes to pioneers, since they can create a kind of monopoly among established customers, while late movers are left competing for just the new customers.
first mover advantage | Murmurs About Town
Late movers have a competitive advantage, too, when the cost of imitating a product is low. For example, “imitation costs” in the chemical, ethical drug, electronics and machinery industries are about two-thirds the product development costs that pioneers incur, according to one study. (This advantage can be neutralized when a product is protected by patents, making the cost of imitation higher.)
The 'First-Mover Advantage' in Africa - Privcap
The easiest way of getting into someone's mind is to be first. It is very easy to remember who is first, and much more difficult to remember who is second. Even if the second entrant offers a better product, the first mover has a large advantage that can make up for other shortcomings.