in Chicago, listen to the “drill” music ..
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Drill thus presents a chicken-and-egg conundrum. On the one hand it is a reflection of the harsh social environment its artists are forced to inhabit. This is plagued by a bleak, race-to-the-bottom mentality that requires carrying a weapon and dealing drugs to feel secure. Plus, any drill crew requires videographers, social media marketers, managers, producers, as well as authentic MCs, to ensure content can hold the attention spans of fans ready to click “Up next” on YouTube. Behind the scenes, the music therefore demands a creative adaptiveness and technological savviness, and it has quickly become a commercially viable, DIY route out of poverty for the people making it.
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Groups of UK drill artists tend to form out of young people living in the same housing estates, with territorial wars that exist simultaneously on the microphone, in the comments of YouTube videos and in daily life. This fierce tenet of its musical culture has helped to carry the genre to where it is today, energised by an exponentially growing online presence and loyal following of fans eager to keep up to date with the drama.